Cornwall Holiday Park has become one of the fantastic national associations. Generations of families, by the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer vacations on the British coastline.
The Holiday Park needed a fairly humble beginning, essentially offering accommodation, entertainment and food all under one roof, more frequently than not on the border of a large conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were quite popular with families looking for cheap holidays, in a time when overseas travel was expensive and unobtainable for a large percentage of the overall public.
Nevertheless as overseas travel became more affordable Britain saw the growth of the package holiday in the 70’s and 80’s, which meant that Cornwall vacations no longer provided the value that has been such a special selling point for many of the parks that are popular. With the new found competition from ensured sun, cheap accommodation, food and beverage, UK holiday parks came under increasing pressure.
The challenging occasions that confronted the sector were definitely compounded by a change in perception of this holiday park encounter. When you mentioned holiday parks people began to think of this popular TV series Hi-de-Hi and never ending rounds of knobbly knees contests, donkey rides and red coat style amusement. Unfortunately combined with chilly and windy chalets and tasty food!
The holiday park has yet come a long way since its humble beginnings and in the past ten years the sector has witnessed a massive revolution in the breadth, quality and manner of holiday parks available in Cornwall.
Like most UK tourism industry the independent and numerous holiday park owners began to find a reduction in the interest within their own holiday offering. The park owners came up with numerous solutions to counter the perception and the enhance the standard of the holiday park encounter.
Primarily the accommodation was updated. Clients were no longer happy with basic amenities, therefore holiday parks spent countless enhancing accommodation facilities, from updating the rooms to creating penthouse apartments with plasma TV’s, four poster beds and room service. This resulted in holiday parks giving a more upmarket feel to each of their accommodation and provided clients with a much greater range of choice.
Second the amusement offering changed hugely. Some UK parks began to specialise in just offering specific entertainment breaks. Leading comedians, shows and musical actions have begun to top the bill and themed weekends specialising in entertainment such as county western, 60’s revivals and dance and game breaks. Parks also have become better at targeting key groups such as mature weekends, family activity holidays or specific nights such as stag and hen groups.
Thirdly the traditional three meals a day offering of parks has likely seen the greatest change. To accommodate to the change needs of holiday makers more and more parks have began to provide self catering options rather than providing half or full board and charging extra for meals. A number of the larger chain parks also have gone even further and do not offer any catering, just inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves have diversified, offering different items to different holiday economies, therefore gets the catering, and a few holiday parks today make a virtue of how they provide three top quality meals all day. As Cornwall’s only Five Star Independent Park they had been investing to high quality infrastructure, entertainment and catering and the first costs of this project have been rewarded with a reputation for high quality holiday park encounter.
But Potters are not the only firm offering high quality park style vacations. A growing number of developments in Cornwall are constructing the lodge style accommodation away from the traditional holiday park centers of seaside towns. The inland lodge fashion developments have moved away from the’park’ image and today provide champagne and hot tubs style breaks in a calm and secluded rural atmosphere.
Parks are springing up right across Cornwall on the coast and inland and more than ever before Cornwall holiday park experience offers something for everybody from traditional amusement in Great Yarmouth, to five star luxury from the Cotswolds. With so much innovation in the business holiday parks will continue to provide more of what the holidaymaker needs and needs – a high quality holiday experience.