Telephone Tracking enables you to track calls from your website and understand precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search campaign.
So no more will you have to guess how your caller has found you.
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords have an intrinsic need to track the calls that relate to their key words, in order to comprehend which keywords deliver call conversions. keyword call tracking Without visibility of call conversions, it is not really possible to figure out if your investment from the key words in your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most customers are looking to track not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes from, since it allows you to realize your ROI for every one of these very important channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business enterprise.